Built From Experience.
Not Theory.
Zyra Consulting was built around a simple belief: the best sales training comes from understanding what it actually takes to build teams, win clients and perform under pressure.
Practical Commercial Performance
Our approach has been shaped by experience across direct sales, recruitment, technology and insurance — from building high-performing sales teams to recruiting specialist professionals and developing people into confident commercial performers.
The Zyra Method
ASSESS
Deep diagnostic analysis to understand your commercial objectives, team capabilities, deal flow and pipeline bottlenecks.
DEVELOP
Identify the specific behavioral habits, communication blindspots, and process inefficiencies holding back closed revenue.
TRAIN
Build practical consultative sales techniques, active listening skills, high-stakes negotiation tactics, and leadership capabilities.
COACH
Hands-on 1-on-1 and team coaching sessions to reinforce practical application in live client meetings and sales scenarios.
MEASURE
Track measurable progress against meaningful business KPIs, conversion ratios, average deal size, and team velocity.
SCALE
Build scalable playbooks, onboarding templates, and repeatable frameworks that produce predictable, consistent team results.
Who We Help
Companies Building Sales Teams
You have talented people on board but need them to perform with consistency, urgency, and professional structure.
Companies Scaling
You are expanding fast and urgently need a formalized sales process, clearer pipeline reporting, and stronger commercial leadership.
Companies with New Salespeople
Your team understands the core product features but lacks confidence, consultative questioning skills, and closing conviction.
Companies Developing Managers
Your best individual salesperson has stepped into management — but hasn't yet received formal training in how to coach and lead.
The Experience Behind Zyra
Natthawat Tassana
Founder & Lead Consultant
Focus: Sales Systems & Executive Coaching
Background: UK Direct Sales, Tech Recruitment & Wealth Advisory
Education: Mechanical Engineering
With a career spanning sales, recruitment, insurance and business development, Natthawat brings a practical understanding of what drives individual and team performance.
His career began in the UK at 17, working in direct sales before progressing into building and developing high-volume commercial sales teams. He later moved into specialist technology recruitment, where he worked across engineering, software development, business analysis and senior executive management, consistently ranking among the division's top performers.
He subsequently moved into asset protection and private wealth advisory, developing deep expertise in consultative sales, high-net-worth client relationships and cross-border commercial strategy. Supported by an academic background in Mechanical Engineering, his approach combines commercial front-line grit with structured, analytical systems thinking.
"True to the meaning of 'brightness,' Zyra brings clarity, insight, and vision to complex business challenges."